Montclair, NJ ― November 5, 2019 ― Jack Mycka, Global President and CEO of MME®, LLC, joined with Renato Dellamano, PhD, President of MME Europe and ValueVector, Milan, Italy, to offer two courses, Elements of Pharmaceutical/Biotech Pricing I – Introduction and Case Studies in Pharmaceutical/Biotech Pricing II – Advanced, at ISPOR’s Annual International Meeting held in New Orleans, Louisiana, USA, May 18-22.
Elements of Pharmaceutical/Biotech Pricing is designed to give participants a basic understanding of the key terminology and issues involved in pharmaceutical pricing decisions. It covers the tools to build and document product value, including issues, information, and processes employed (including pricing research), the role of health economics, and the differences in payment systems that help to shape pricing decisions. These tools are further explored through a series of interactive exercises. The course is designed for those with limited experience in the area of pharmaceutical pricing and covers topics within a global context.
In Case Studies in Pharmaceutical/Biotech Pricing II – Advanced, case studies are employed to lead participants through the key steps of new product pricing, with focus on the need to thoroughly analyze the business environment and its constraints and opportunities, and the need to closely integrate the pricing, reimbursement, and pharmacoeconomic strategy for the new product with the clinical development and marketing strategies. Practical exercises allow participants to consolidate the concepts delivered in the “Elements” introductory session and expanded in this course. Areas covered include the post-launch issues of reimbursement and pricing maintenance as a part of life-cycle management in a global environment. This course is designed for those with limited experience in the area of pharmaceutical pricing and covers topics within a global context. Participation in the short course “Elements of Pharmaceutical/Biotech Pricing I – Introduction” or equivalent knowledge is required.
For information about ISPOR and future conferences, please visit the ISPOR Web site.
For additional information about this course or Medical Marketing Economics, please contact us at +1 662.281.0502 or via e-mail at firstname.lastname@example.org.
See the MME Website Presentations section to view a poster paper from this conference.