|Client||European multi-national client / corporate pricing department
Scope – US, EU5, plus nine other EU countries
|Company Objectives||P&R landscape and recommendations on P&R for reformulated products.
Understand how different types of reformulations were reflected in pricing and reimbursement decisions across Europe and compare and contrast this with the US market.
Outcomes would guide future life cycle management strategy.
|Project Description||MME developed a three-step approach, relying upon its P&R and market experience to:
|Project Outcome||Findings identified the most valued types of reformulations and those with potential for premium pricing and/or ready acceptability for reimbursement. Sponsor used the findings to support M&A activities.|