Amit S. Patel, BS Pharmacy, PhD – Partner

Amit develops and coordinates research that supports complex bio-pharmaceutical market access, pricing, reimbursement, positioning, segmentation and marketing issues. He has experience in a broad array of therapeutic areas including large and small molecules.

Amit has helped clients with examining appropriate price and reimbursement for their products, tracking product sales for sales force planning and effectiveness, examining consumer loyalty toward product brand name, and assessing factors that influence product switching.  He has published in the several areas including physician and patient decision making, price controls, customer relationship marketing, marketing ethics and policy, and cross-cultural communication.

He currently serves on the Advisory Board for Research in Social and Administrative Pharmacy and has served as an ad hoc reviewer for several journals.  He is also an Adjunct Professor at the University of Mississippi School of Pharmacy, The University of Toledo, Ohio and St. John’s University, NY.  Amit holds a Bachelor of Pharmacy from the University of Mumbai MET Institute of Pharmacy, an MS in Pharmaceutical Marketing from St. John’s University, New York, and a PhD in Pharmaceutical Sciences (Emphasis – Marketing) from the University of Mississippi.